DTA was appointed by Bird Group to help develop the case for more retail provision on the south side of the River Avon in Stratford-upon-Avon.
The plan was intended to reduce the heavy flow of retail and customer traffic across Clopton bridge. However, the key challenge lay in persuading Warwickshire County Council and Stratford District Council that a significant new retail area south of the river would result in reduced traffic.
DTA supported the scheme by designing a new access roundabout and modelling a new Park and Ride facility. The team also provided a full Transport Assessment and Travel Planning with involvement through to completion of the Section 278 agreement and subsequent highway works.
The out-of-centre Waitrose site is now successfully operational.
Client: Bird Group